Snackwise Case Study

Snackwise is a F&B company mostly into production of vacuum fried chips. They introduced some unique fruits & vegetable chips like raw mango chips, sweet potato chips, okra chips etc which were not known in the market before. MMAG took care of social media management along with the advertising campaigns for the same.

Challenges:

Educating Potential Consumers :
Chips are often considered as junk and unhealthy food. We needed to educate the audience about the vacuum frying process and it’s benefits.
Stuck Growth :
The number of orders was not growing and the ROI on the advertising was -50%.
Website Conversions rate for the last 3 months was 0.77%

Campaign & Execution :

Ideation:

The main message was to convey the audience that it is a healthy & tasty snack. Below are the creatives we used

Ad copy :

Results :

Sales Increased by 131 %

Conversion Rate increased by 162 %

But we MMAG weren’t satisfied with the growth so we did some tweaks on the website. We worked upon

So for the month of December the results we achieved were –

Sales increased by 21% as compared to the previous month

Conversion rate increased by 50%