ARH Design Academy is a coaching institute which helps creative students looking to get into fields of Architecture, Design and Fashion Design. Unlike the major classes out there ARH Design Academy stands out with it’s limited batch size, personal attention, focus given to learning things that will be helpful throughout the career, instead of just focusing on the exams. ARH Design Academy also stands out from other classes in terms of the opportunity given to students to showcase their skills.
Studying the digital strategies of the competition, we observed that all of them were driven by similar messaging. This gave us an opportunity to create a category defining digital experience, showcasing all of the things that make us different from the regular classes.
So how did we do this?
We interviewed the current students and asked them what it was that they felt made ARH Design Academy different from others.
Search Engine Optimisation:
A lot of thought was given on the architecture of the page and only what is necessary is shown on the page. In the above example what value does the class provide to the students is shown upfront. A very simple and relatable language is used in the page keeping in mind who is going to read it.