Case Study
Project: Zendale
Industry: Real Estate
- Marketing Collaterals
- Branding
- Strategy
Brief
The Zen-Dale project focused on promoting the tranquil lifestyles of its residential plots, highlighting the harmony between nature and modern living. The challenge was to emphasize both the peaceful environment and its prime location near the Pune-Mumbai Expressway, appealing to families seeking serenity and convenience
About Company
Zen-Dale is a Zen inspired picturesque residential project located in a serene locale of Urse, Pune
- Find your peacful sanctuary at Zen-Dale
- A serene valley
- A state of clam and clarity
Brand Guidlines
Typography
Aa
Pimary Font - Lancea
Body copy Font - Figtree
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Colors
Primary
#056DFA
Secondary
#1F7BBA
#056DFA
#056DFA
A palette of Sage Green, Slate, and Earthy Wood tones. The logo features a stacked stone motif (Cairn), symbolizing balance and the “journey” to tranquility.
Logo Concept
Stationary mockup
Brochure
Website
Not a piece of land, but a land of peace. We built a website that translates serenity into sales, achieving a 20% conversion rate through intuitive UI and emotive storytelling.
Results
The ZenDale campaign successfully transformed raw land into a coveted lifestyle brand, shifting the conversation from “investment” to “aspiration.”
20%
Site visit conversion rate
40%
Sold Phase 1 inventory
90%
Positive sentiment in buyer surveys.
Kind words from clients
They truly captured Zen-Dale’s essence. This branding and website perfectly reflect the peaceful, modern lifestyle we offer. Great team to work with!
-Atul Jethmalani, Director
Explore More
All of our work has ben defined here