CASE STUDY · SOCIAL MEDIA + PAID ADVERTISING
From - 50% Ad ROI
to 200% Growth
How a new-to-market snack brand reversed stalled growth by repositioning an unfamiliar product as a healthier choice.
INDUSTRY
FMCG — D2C Food
LOCATION
India
SERVICES
Social & Paid Ads
0.77% → 3.35%
conversion rate (+162%)
The Challenge
The brand produced an unfamiliar product — vacuum-fried fruit and vegetable chips (raw mango, sweet potato, okra) that were new to the market.
Chips are widely seen as junk food, so buyers needed to be educated on the vacuum-frying process and its health benefits.
Growth had stalled: order volumes were flat, advertising ROI sat at −50%, and website conversion over the previous three months was just 0.77%.
Our Approach
Began with a discovery session to understand the product, the buyer’s hesitations and how the category was perceived.
Built an education-led content strategy to reposition the chips as a healthier snack and explain the vacuum-frying process.
Rebuilt the paid advertising strategy — audience targeting, creative and funnel — to fix the negative ROI.
Managed social media to build awareness, trust and community around the brand.
The Results
0.77% → 3.35%
conversion rate (+162%)
- Increased sales by 131%.
- Improved return on advertising by 200%, reversing a −50% starting point.
- Lifted website conversion rate from 0.77% to 3.35% — a 162% increase.