CASE STUDY · BRANDING + PAID ADVERTISING
A Category-Defining Brand That Tripled Admissions
How a specialist coaching institute out-positioned larger, older competitors — and grew enough to open a new branch.
INDUSTRY
Education
LOCATION
India
SERVICES
Branding & Paid Ads
New branch
opened by the client
Enquiries ↑
& social engagement up
The Challenge
The institute coaches creative students for entry into Architecture, Design and Fashion Design, differentiated by small batch sizes, personal attention and career-focused learning.
It competed against large, long-established coaching classes operating in the same area.
It had no online visibility to speak of.
It had less faculty experience than its bigger competitors, making differentiation harder.
Our Approach
Studied competitors’ digital strategies and found they nearly all relied on identical messaging.
Used that gap to build a distinctive, category-defining brand and digital experience that showcased the institute’s real differentiators — small batches, personal attention and long-term career focus.
Ran targeted paid advertising to drive enquiries and admissions.
The Results
New branch
opened by the client
Enquiries ↑
& social engagement up
- Increased admissions by 300%.
- Grew enquiries and social media engagement significantly.
- Performed strongly enough to enable the client to open a new branch.