What was the first thing you did when you woke up? Checked your phone right? No matter who or where we are, everybody has a need to stay connected to the outside world and in this day and age, social media is the most used tool for it. Everybody, old and young, rich and poor have a smartphone that they use to look for new information, find connections, etc. If you are a business owner, no matter how small or big your business is, you shouldn’t ignore this versatile tool. And here’s why:
- Exponential Reach:
On an average there are 3.96 million social media users worldwide. The number of users and social media platforms keeps on growing every year. This helps in reaching audiences from various demographics, locations, target groups and other categories. Using different platforms to reach each of these target groups will help your business in increasing brand awareness.
- Building Communities:
Social media has become the place where users voice their opinions and reach out to the world with their thoughts. Your brand needs to push themselves into these conversations in order to be relevant. Creating a safe space to create relevant conversations for social media users can really build a community and in the longer run, brand loyalty. Make sure your business connects to your customers and engage with them through stories, comments, messages and other tools to build a safe community.
- People love to talk, so why not give them a topic:
Creating content that caters to your target audience’s needs, values and opinions can really help in creating brand relevance. Never underestimate the power of an active social media presence. Every single hashtag and content piece can make a difference in reaching the right target audience or tapping into unknown markets and reaching a higher audience. Creating interactive content is of the utmost importance.
- Lead generation:
After successfully posting relevant content, the interaction in the form of likes, comments, direct messages are always soft leads. All the above processes along with the brand awareness that comes with it, result in getting target audience leads. Getting to know your audience through these interactions and using this data for further content creation and conversion is the goal here. Each comment must be replied to and even commenting on your following posts is important for people to recognize and notice you. Simple tasks like liking other posts, following and unfollowing for reach, replying to stories, etc should be actively taken.
- Growth overtime:
This depends on how actively you put content out there and how much you engage with your audience. Look for the potential target audience which is the periphery of your target audience. This includes the friends, family, colleagues and other acquaintances of your audience. For e.g. say you’re a brand that sells women clothing and you put out a really good topical post on women’s day. You viewers like it and have a conversation about it with someone.They check your page later on and find an item they like, not only does this increase brand awareness, it also makes them aware.
- Customer Retention:
Once your audience is established and engaging with your brand, making sure conversion takes place is easier. After that comes the after sales service, product quality and other variables that determine whether the customer will return to your brand again. Introducing new products, schemes, new perspective on existing services, interactive content on it go towards customer retention.
Selling products on social media is more about selling the brand value and brand identity rather than products. Giving your target audience a reason to connect, speak and engage with you about the larger picture your brand wants to portray is the end goal.
Here’s a few examples to show some of our best work that drove traffic to our client’s accounts: