CASE STUDY · SEARCH ENGINE OPTIMISATION
547% More First-Time Users Through B2B SEO
How a fair-trade wholesale brand went from invisible to dominant for its B2B search terms.
INDUSTRY
E-commerce — Fair-Trade Goods (B2B)
LOCATION
USA
SERVICES
Search Engine Optimisation
The Challenge
A US-based supplier of sustainable, fair-trade products wanted to grow B2B sales through its wholesale platform, but the wholesale site was underperforming in a competitive market.
Wholesale search queries surfaced the brand’s B2C website instead of the wholesale site.
The wholesale site had no visibility on search results for B2B keywords.
It attracted only brand-driven keyword traffic, in a niche space dominated by prominent players.
Our Approach
Carried out in-depth keyword research to identify high-potential B2B terms (e.g. ‘plant pots wholesale’, ‘reusable shopping bags bulk’, ‘bulk terracotta pots’), each with 1,000+ monthly searches.
Optimised existing pages and developed new, SEO-friendly content tailored to those keywords.
Improved technical SEO — faster load times, mobile optimisation and better site architecture for crawlability and user experience.
Executed a content-marketing strategy of blogs, product descriptions and educational resources aimed at B2B buyers.
The Results
- Increased first-time users by 547%.
- Grew the number of keywords ranking on the first page of search results.
- Earned multiple keywords ranking in the top three positions.