CASE STUDY · SOCIAL MEDIA
Building B2B Authority on LinkedIn
How the Indian technology centre of a global engineering manufacturer grew an engaged LinkedIn audience from the ground up.
INDUSTRY
B2B Engineering / Manufacturing
LOCATION
India
SERVICES
Social Media (LinkedIn)
The Challenge
The Indian technology centre of a German braking-systems manufacturer — supporting mechanical and electronic products for rail and truck systems — wanted to build its LinkedIn presence for awareness, engagement and followers.
Despite being a globally famous name, the page had no strategy-driven content.
Engagement on existing content was low.
Follower growth was slow.
Our Approach
Translated the technology centre’s deep domain knowledge and technical expertise into engaging, jargon-free social content.
Implemented a content plan showcasing innovation, company culture and activities to grow awareness and engagement.
Designed distinctive hiring-campaign strategies to attract top industry talent.
The Results
- Grew organic followers significantly across 2021–2022.
- Generated a high volume of impressions within ten months.
- Increased engagement on the page.