CASE STUDY · WEBSITE + SOCIAL + PAID
A Seasonal
E-commerce Launch
in Just 20 Days
How an offline florist went from no online presence to a live, revenue-generating store in time for the year’s biggest gifting season.
INDUSTRY
Retail — Florist
LOCATION
Australia
SERVICES
Web, Social & Paid Ads
The Challenge
After five years running an offline dry & fresh flower business, the client wanted to move online and capture the year’s highest-demand window — New Year and Valentine’s Day.
The entire store had to be designed, built and launched within a tight 20-day timeline to hit the season.
As a first-time online seller, the brand needed to establish immediate trust and credibility with online shoppers.
Our Approach
Opened with a discovery session to understand the seasonal buyer, the product range and the brand’s story.
Designed and developed an e-commerce store optimised for a fast launch and seasonal conversion.
Built a social media presence to drive awareness and signal credibility ahead of the peak.
Ran a targeted paid advertising campaign timed precisely to New Year and Valentine’s demand.
The Results
- Attracted 5,859+ users to the brand-new website within the first two months.
- Generated 55,012+ Instagram impressions, building rapid brand awareness.
- Delivered a 22% return on ad spend during the launch season.